Tuesday 8 November 2011

Feedback to advertising in the Champion

Primark
We are pleased to have seen such a positive
reaction from the people of Southport to the
opening of the new Primark store, as advertised
in the Champion. Everyone involved with the
store is delighted at the number of shoppers
who have been attracted to the store.
— Breege O’Donoghue,
Director


Jessops
Our recent opening in Southport has proved
a huge success exceeding all expectations.
You will recall we published a wrap with the
Southport Champion with over 2,500 coupons
already returned to the store, with more coming
in daily. The response has been magnificant
and compare more than favourably with
Jessops Store openings across the country.
The Champion has proved to be a highly read
newspaper with a wide coverage and we look
forward to working with you in the future for our
local press requirements.
— Andrew Morton,
Store Manager


Sainsbury’s
During the recent Southport Shopping Festival,
Sainsbury’s ran a “Be Good To Yourself” Trolley
Dash competition (exclusively in the Champion),
the responce was excellent. We received 352
applications.
— Lesley Eccleston,
Store Manager

 
Specsavers Opticians
I am delighted to be able to tell you that the week
following the advert was our busiest since we
opened the practice...
— Stuart Roberts, Director


Allied CarpetsJust a short note to thank you for your help in therecent relaunch of our Southport store. You will
be pleased to note that we have had a fantastic
response to the coupon advertisment in last
week’s Champion. As you know we placed the
same full page in the Southport Visiter on the
same week and 90% of coupons presented have
come from the Champion.
— Adam Hankinson,
Store Manager


Broadbents & Boothroyds
I would like to thank you for the prominent
coverage your newspaper gave us for the
Lancaster Lipstick give away. The first 20
lipsticks had gone before lunch time, on the day
your newspaper came out, Just goes to showthat people really are reading the Champion.— Neil E Russmann,
Store Director


Tesco
We recently refitted our Southport store and
extended our range of products and through
our advertising agency, placed a four page
wrap in the Southport Champion. Through coupon redemption we have closely monitored
responce. We received 6,216 ‘money off’
coupons back to the store.
— Simon McNeil,
Customer Service Manager




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