Readership survey - Champion Newspaper

Southport, Formby and
Aintree & Maghull Champion titles
Average Issue Readership (A.I.R.)
• Total 143,000 Adults (15+) in the Champion Area
• A.I.R. 85%
• Readership 122,000 A.I.R.
men 55,000 (45%) / women 67,000 (55%)
• Readership per copy 1.64
Demographic Variation in A.I.R.
• ABC1 83,000 (69%) (area average 62%)
• C2DE 38,000 (31%) (area average 38%)
Social Class Profile
• AB 15% • C1 54% • C2 13% • DE 18%
Age Profile
• 15-34 26,000 (21%) (area average 25%)
• 35-55 41,000 (33%) (area average 34%)
• 55+ 55,000 (45%) (area average 41%)
Sex Profile
• Male 55,000 (45%) (area average 49%)
• Female 67,000 (55%) (area average 51%)
Weekly Readership
• 85% read 4 weeks out of 4 (every week)
Time Spent Reading
• 19 minutes

Ormskirk and Skelmersdale
Champion titles
Average Issue Readership (A.I.R.)
• Total 75,000 Adults (15+) in the Champion Area
• A.I.R. 83%
• Readership 62,000 A.I.R.
men 29,000 (46%) / women 33,000 (54%)
• Readers per copy 1.7
Demographic Variation in A.I.R.
• ABC1 33,000 (56%) (area average 60%)
• C2DE 29,000 (44%) (area average 40%)
Social Class Profile
• AB 18% • C1 38% • C2 16% • DE 28%
Age Profile
• 15-34 16,000 (25%) (area average 35%)
• 35-55 23,000 (36%) (area average 35%)
• 55+ 23,000 (37%) (area average 30%)
Sex Profile
• Male 29,000 (46%) (area average 49%)
• Female 34,000 (54%) (area average 51%)
Weekly Readership
• 83% read 4 weeks out of 4 (every week)
Time Spent Reading
• 19 minutes

Demographics (Newspaper Society)
JIGREG Database 01/01/2010
Households . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109,586
Population Adults 15+ . . . . . . . . . . . . . . . . . . . . . . . . 215,078
– men . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102,023
– women .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. . 113,055
Age Total Readers
15-24 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31,754 29,831
25-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23,271 22,253
35-44 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33,688 32,156
45-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37,647 35,902
55-64 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35,142 33,458
65-74 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,397 26,933
75+ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25,179 22,627
Social Class Total Readers
ABC1 .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 140,247 132,670
C2DE .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. 74,831 70,493
AB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65,995 61,887
C1 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74,252 70,781
C2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40,234 38,301
DE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34,597 32,192