Coverage area

This is a picture of the coverage area for the Echo newspaper. It shows that the Echo extends it's reach across merseyside, so it's stories have to appeal to everyone across Merseyside. This also means that the price will most likely be more expensive to place an advert as more people will view it. By booking an advertising campaign in print and online, your advertisement has the opportunity to be seen 5,997,052 times.

• Advertising on local newspaper websites is 77% more likely to be believed and relied-upon than advertising on other websites
• Advertising on local newspaper websites is nearly 2 x more trustworthy and reliable than ‘national' websites

Source: Newspaper Society, Wanted ads III, 2007